Last updated: 19 October 2015

What’s that elusive quality that inspires the masses to like, trust and follow someone?

It is money, power, skill or fame?

Or a combination of all of the above?

If you look back closely on some of the greatest leaders of all time, surprisingly none of these factors made them magnetic.

Look at Martin Luther King, for example, was it money or his “dream” that had people hanging onto to his every word?

It was his dream.

People were inspired by why he was passionately preaching his message, as they too wholeheartedly believed in what he believed.

“People don’t buy what you do, they buy why you do it.” – Simon Sinek

And as it turns out, there’s a biological reason why we resonate with the “why” rather than the actual product or plan itself.

In this TED Talk – which has been viewed over 17 million times and catapulted Simon Sinek’s study into the spotlight – this primal secret, otherwise known as the “Golden Circle” is revealed.

This is one of the most popular TED Talks of all time, and is essential viewing for aspiring leaders, existing leaders, those entering the workforce, or basically anyone who wants to inspire others.

Inspiring Leadership Now

Having spent countless being hours glued to our screens watching TED Talks, devouring the greatest books by leadership gurus, and being inspired by those break Read more... the mold of conventionality in leadership and business, a small team with a collective mission came together to create Inspiring Leadership Now. That "mission," is to share the best hacks and insights from leaders who dare to think a little differently, and improve the world as a result. No fluff, just nicely packaged content designed to inspire you to become the best leader, entrepreneur, "want-trepreneur," employee or community member you can be.